Engadget -
28 Apr 2013 15:14

Considering Microsoft's efforts to rebrand, redesign and rebuild its Windows platform, it's no surprise to hear the company is tweaking the visual aesthetics of its other brands, too. Speaking at Design Day 2013, Wolff Olins creative director Todd Simmons and Windows Phone design studio manager Albert Shum talked about the challenges of rebranding a company like Microsoft. "We're still trying to figure out how to put a consumer face on this brand, as an ecosystem," Simmons said, explaining how t...
Share this Article
Comment on this Article
Please to comment